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March 28, 2009


by stevenwyer

Cur-ren-cy [kuruhn-see] The fact of being widely accepted and circulated from person to person. (Source:

If I am reading this definition correctly, then one of the meanings of currency has to do with a fact being widely accepted from person to person. That’s what it says, right?

One general conclusion can be drawn here–people have currency. That’s right. Your reputation, the facts widely accepted about you, is currency. You can feel pretty good about that. Even if the economy is in the dumps, at least your reputation has high value. At least you have that going for you!

So now, a question. What if the information about you, the information widely held from person to person, is not fact? What if it is false, misleading information taken out of context? You get the picture. Where would such a thing happen and who could be so low? The answer is anyone and the location for these offenses is global in scope.

Each one of us has a reputation. Actually we each have two reputations. The first one is made up of the widely accepted facts about us that are known by those close to us.  Friends, family and business colleagues all create our “currency”. Using this currency, we have built careers, developed friends, earned degrees and professional licenses, and built businesses that largely define the lives we live today.

There is also a second reputation, but it’s one that you don’t control. Your online reputation is not typically something that you think about, until… Until you apply for a job only to be turned down without explanation. Until you lose a friend, a client or an important contract and later find out that someone “googled” you. Until…

Here are the facts.

  1. Most people go online and do a search to see what can be learned before pursuing any type of relationship.
  2. Most people believe that the information found on the first page of that search is the most relevant, even if it isn’t accurate.
  3. Whatever conclusion is drawn, there will almost certainly be no attempt to verify that information with you.

By now you are probably typing your name into Google for a quick search. When you do, don’t forget your middle name, initials and nicknames. There is information out there about you. Count on it. If you have ever been mentioned in, or any of the more than 100 complaints sites available for expressing opinions, you already know what this bad information can do. It can rob you of your currency.

Don’t ignore what is out there on the Internet about you. You either have to deal with it, or you will live with it. And here’s another very important fact. Once information is posted on the web it is almost impossible to get it removed. So don’t squander your currency.

Find out what has been said about you and then research solutions to hit this problem head on. Creative solutions do exist. Click here and take a look at a few.

–Steven Wyer


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