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April 27, 2009


by stevenwyer

In less than a week, a flu-like virus has spread though a large part of the western world and the word “pandemic” is being thrown about by media sources worldwide.

The definition of pandemic is a widespread general epidemic over a wide geographic area, affecting a large proportion of the population. It is a powerful term that conjures up any number of doomsday scenarios.

According to this definition, my hometown has a pollen pandemic! While less dramatic, there are many things that are happening in our society that are widespread, appear globally and affect a large proportion of the population.

I write a great deal about reputation management, virtual slander, half truths and bad information being posted on the World Wide Web and how that impacts us. Complaint sites are not just a problem in the United States or the Americas. If you don’t believe me, go to the Western Australian Government complaints information web site at or check out this article in Japanese at (Serbian version at:

Germany has complaint sites like and South Africa has forums such as that give a voice to the masses. This could indeed be a pandemic.

Setting aside the drama for effect, there is now a global forum that allows anyone, anywhere to say almost anything. Truth, half truth, falsehoods, slander and lies. The only way to inoculate yourself is by being pro-active. Wash your hands often, wear a mask whenever possible, don’t rub your eyes and do a search on the name of your business, yourself and your family members. If you identify a posting that makes your blood boil, call a reputation management company, take two aspirin and call me in the morning.

–Steven Wyer,

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