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October 19, 2010

The Alphabet Soup of Your Online Reputation, Part 2: Tactics of Online Reputation Management

by stevenwyer

As we discussed previously, if your company is in need of web promotion you will potentially contact a Search Engine Optimization company.  But if you have been the target of online slander, you will need to engage a Search Engine Reputation Management or Online Reputation Management company such as Reputation Advocate.  If that is the unfortunate situation that you find yourself in, you may be wondering how a Search Engine Reputation Management (SERM) or Online Reputation Management (ORM) company works.

Understand that when it comes to dealing with online slander, I can only speak from my own personal experience.  At Reputation Advocate, we typically take an aggressive approach regarding online slander.  In fact we are so aggressive in handling online slander for our clients that I would like to begin with a brief discussion on tactics.

The term tactic is derived from the military and warfare. (Are you beginning to see how aggressive our mindset is?)  The real time definition of tactic is a plan, procedure, or expedient for promoting a desired end or result. That means that the team at Reputation Advocate develops tactics, plans and procedures to suppress online slander.  However, it is important to understand that Reputation Advocate is not the only one using tactics in online slander.  Consider for a moment those individuals who write the slander.

In our years of experience in dealing with online slander and online reputation management, Reputation Advocate has seen countless anonymous posted comments that veer far from telling the truth about our clients.  Reputation Advocate has seen negative material from individuals pretending to be a customer of a business, but who are actually a former partner in the business, a competitor or even a jaded ex-lover.  In other words, those participating in online slander are often using their words as a tactic to move consumers away from the business or corporation.  In essence, they are lying to hurt someone who they feel has hurt them.  They are, in a manner lacking integrity, using a tactic.

So if those involved in online slander are using tactics, what form of tactics does the team at Reputation Advocate employ?  Our tactics are the strategically oriented plans that influence search results in such a way that the sites bearing online slander are ranked lower than other postings.  The end effect of these tactics is that Reputation Advocate suppresses the online slander.

Depending on an individual client’s situation, Reputation Advocate targets one or more specific search keywords.  Utilizing various online tools that include brand new sites, profiles, press releases, social media, forums, additional websites and blogs Reputation Advocate manages content while connecting all the material together in ways that have high authority with search engine algorithms.  This is just the warm up.

As I have already written, Reputation Advocate goes above and beyond in our procedures for suppressing online slander.  At a baseline for a project Reputation Advocate will, for just one keyword, develop a minimum of 3 websites, a minimum of 20 original and unique articles, a minimum of 50 social and profile sites, at least one widely syndicated press release and at least 5 blogs.  All of that, dealing with online slander, for just ONE keyword.  Then, for the same project, Reputation Advocate may target another keyword and begin the process all over again.  Remember, that is just the baseline.

Once Reputation Advocate has finished an online reputation repair project, it is absolutely crucial to remain vigilant.  Search engines are constantly changing how they index criteria, forcing search content to move around.  There’s not time or space in this blog to fully explain the complexity of the work we do to suppress online slander.

Internet reputation repair requires a company with the right experience in handling this critical, growing online issue. Successful online reputation management calls for a company like Reputation Advocate.

For more information about how Reputation Advocate can help you manage your online reputation, visit us online at or call 888-229-0746.

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