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April 4, 2012

Time to Get Mad as Hell

by stevenwyer

“I’m mad as hell and I’m not going to take it any more!” [from the movie Network]

I love this movie for a lot of reasons. At the core of this speech lies the essence of how most people feel about online slander and blatant anonymous attacks. While we cannot rationally understand how an attack on us, our families, or our businesses can possibly be allowed by the government, we know that we are on our own.

The question always comes down to, “what do I do about it?” My answer is simple; start by getting mad as hell! Our culture’s apathy is obvious in the way that victims of online slander usually respond: worry, wring your hands and lose sleep. Carry guilt and shame because a friend or business associate may read something online and assume it is correct. Talk about it with friends or declare that it is so wrong to your spouse; none of it does any good.

There are very few things in life that can’t be altered. The question to answer is whether you’ve gotten mad enough at the situation to do something about it! 

Online reputation management (ORM) is not a silver bullet. ORM services require continuing innovation, hard work and constant oversight. Some people approach the topic with the perspective that, unless it can be “guaranteed” it is easier to just live with the embarrassment. So here is a reality check … there will never be a perfect solution and a total guarantee. Anyone suggesting otherwise is being disingenuous at best, and deceptive in most cases.

The question is, have you gotten mad enough to do something? Taking a full swing at being attacked online will create results! Every situation is different. The results may not be eternally perfect. Taking back your online reputation requires a very deliberate, disciplined and structured response. And getting mad as hell is absolutely the beginning. These actions are two halves of the whole solution. Are you mad enough to actually do something about being attacked online?

Search engines continue to change the algorithmic variables that determine content value and page rank. It is not getting any more simplistic and we are not going back to the good old days when you could set up a social site or blog, copy someone else’s content and post it up as though it were your own, “like” a few of your friends and positively impact what people find when they search your name. No, the sophistication of today’s online search baffles the minds of those who care enough to learn what creates the search results delivered. Most people have no idea why they see what they see when they do a search online.

There are companies like that are committed to understanding how things work, why they work and what can and cannot be done. A silver bullet is not offered. But solid and measured perspective, quality work and a collaborative approach can deliver results.

GET MAD! Don’t sit back and allow your good name to be violated. Stop putting it off. Do something and do it now.

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