With Google’s most recent changes to its local listings functions, users are once again left to figure out exactly what it all means. For the small business owners dependent on local reviews, stars, smiley faces and other rating indications this may be one of the most frustrating aspects of using the Internet as a core-marketing tool.
An attempt to understand basic concepts of search engine optimization (SEO) is daunting to most daily business users. Expanding on that platform in an endeavor to discuss local search and SEO quickly sends local businesses heading for the exits. Dozens of consultants, vendors, college students and friends-of-friends all offer to clarify exactly how to benefit from these various services and search algorithms – for a fee. In the middle stands small business. Owners who are focused on the challenges of day-to-day business understand that the Internet is changing the way business is done but have little time to learn a whole new set of skills. Read more