I like speaking in metaphor. Because I learn visually, getting word pictures in my mind helps me retain knowledge. This past week, I was reminded of a sermon I heard that provides a good word picture for me. In this spiritual teaching, my friend shared how we–both as a race of people and individually–wake up to find ourselves in places we never dreamed we would be.
His perspective is that for most of us, life begins in a place of relative peace. Loved and sheltered, we are not confronted with the hard realities of life. Think of this as Eden, a place of safety and goodness. At some point, however, we all lose our Eden. There is a point where we are confronted with a greater reality that is far less perfect. Hopefully, we accept life with a level of resolve and move forward. For most of us that shift represents a move from “A” to “B”. It’s a small move, but it is required in order to function, to deal with the new reality as it is coming at us. We seldom define this minute shift as good or bad. Read more
With Google’s most recent changes to its local listings functions, users are once again left to figure out exactly what it all means. For the small business owners dependent on local reviews, stars, smiley faces and other rating indications this may be one of the most frustrating aspects of using the Internet as a core-marketing tool.
An attempt to understand basic concepts of search engine optimization (SEO) is daunting to most daily business users. Expanding on that platform in an endeavor to discuss local search and SEO quickly sends local businesses heading for the exits. Dozens of consultants, vendors, college students and friends-of-friends all offer to clarify exactly how to benefit from these various services and search algorithms – for a fee. In the middle stands small business. Owners who are focused on the challenges of day-to-day business understand that the Internet is changing the way business is done but have little time to learn a whole new set of skills. Read more