Google’s Gary Illyes has made it official: Google Authorship is no more, says Steven Wyer. After a relatively brief deployment, Google’s idea to match original content with a writer’s online presence has fallen out of favor with the search engine. Was it ever in public’s good graces? Steven Wyer believes not.
From the beginning, Steven Wyer says Google Authorship suffered from a lack of user interest. Authorship’s roots date back to 2007 and the implementation of Google’s AgentRank. Steven Wyer describes AgentRank as Google’s author ranking program, working in a similar fashion as Search Engine Results Pages (SERPS). AgentRank essentially gave authors a viable connection between pieces of content, strengthening their position as an authoritative voice.
AgentRank persisted as a theoretical idea until Google adopted schema.org markup standards in 2011, explains Steven Wyer. The same year, Google unveiled Google+ and announced that the newly implemented Authorship markups would be universally connected to an “agent” via their Google+ account. However, Steven Wyer notes that even in-depth video tutorials by Google failed to give webmasters and everyday bloggers the technical ability to tag their content correctly. According to Steven Wyer, just under 1/3 of the users who would have benefited from Authorship used it, and many of those did so without success.
You’ve done everything experts recommend to keep your Twitter feed private. You’ve protected your Tweets and you’re careful to only accept follow requests from people you’ve verified. You’re free to post anything you want, safe in the knowledge that no one outside of your small group of followers will ever see it.
Or will they?
Reputation Advocate http://www.reputationadvocate.com recognizes that Twitter can provide a level of comfort for users who forget strangers, friends, and even employers might be watching. In fact, tweets might show up in search results years after they’re posted, staying out there to haunt posters for many years to come. Until recently, people have assumed these tweets would eventually have an expiration date, but the U.S. Library of Congress’ project to catalog tweets on a server for posterity has many realizing the lasting power of comments posted on the Internet. Read more
I like speaking in metaphor. Because I learn visually, getting word pictures in my mind helps me retain knowledge. This past week, I was reminded of a sermon I heard that provides a good word picture for me. In this spiritual teaching, my friend shared how we–both as a race of people and individually–wake up to find ourselves in places we never dreamed we would be.
His perspective is that for most of us, life begins in a place of relative peace. Loved and sheltered, we are not confronted with the hard realities of life. Think of this as Eden, a place of safety and goodness. At some point, however, we all lose our Eden. There is a point where we are confronted with a greater reality that is far less perfect. Hopefully, we accept life with a level of resolve and move forward. For most of us that shift represents a move from “A” to “B”. It’s a small move, but it is required in order to function, to deal with the new reality as it is coming at us. We seldom define this minute shift as good or bad. Read more