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Posts tagged ‘SEO’

7
Jun

Places, Pluses – and a Lot of Confusion

With Google’s most recent changes to its local listings functions, users are once again left to figure out exactly what it all means. For the small business owners dependent on local reviews, stars, smiley faces and other rating indications this may be one of the most frustrating aspects of using the Internet as a core-marketing tool.

An attempt to understand basic concepts of search engine optimization (SEO) is daunting to most daily business users. Expanding on that platform in an endeavor to discuss local search and SEO quickly sends local businesses heading for the exits. Dozens of consultants, vendors, college students and friends-of-friends all offer to clarify exactly how to benefit from these various services and search algorithms – for a fee. In the middle stands small business. Owners who are focused on the challenges of day-to-day business understand that the Internet is changing the way business is done but have little time to learn a whole new set of skills.  Read more »

27
Nov

The Alphabet Soup of Your Online Reputation, Part 3: Choosing the Right Online Reputation Management Company

What if the checklist for your day looked like this?

1.  Develop 15 websites

2.  100 unique articles need writing

3.  Place content on 250 social and profile sites

4.  5 press releases to be widely syndicated

5.  25 blogs developed

6.  2500 backlinks – minimum

7.  Eat lunch

That would be a busy day, would it not?  Well that is a typical Reputation Advocate checklist as we work to improve the Internet reputation for just one client.  Now clearly this is not just for one day – all before lunch.  Yet this would be a minimal “to-do” list for restoring or building Internet reputation using five keywords for one client. That alone separates Reputation Advocate from other organizations that promise lower cost, cookie-cutter approaches to restoring a client’s name, repairing Internet reputation and providing online reputation management services.

Yes, there would probably be some trickle down from items 1 through 5 on our checklist.  Nonetheless, Reputation Advocate typically flips into “overdrive mode” with every client when it comes to restoring Internet reputation.  (This is going to sound like an unabashed plug for Reputation Advocate.  However, I can only write of that which I know!)

Can online reputation management or repair be done with a quicker, shorter process?  Maybe.  Can Internet reputation management be done cheaper?  Definitely. Yet these answers beg something more. Reputation Advocate has seen the unfortunate results of “quicker, cheaper” methods.  Yet why would any company or small business go the less expensive, quicker route, when it comes to something as critical as their Internet reputation?  Have we not all heard the phrase, You get what you pay for?

Does that seem cynical?  Perhaps.  However, the truth of the matter is that many of our clients have come to us after paying for a generic, cookie cutter process that cost little – and delivered even less.  When it comes to online reputation management there is no cookie-cutter “one size fits all” solution.  Since the inception of Reputation Advocate, our online reputation management business model has been simple but labor intensive.  While acknowledging that the costs are not insignificant our clients see results through disciplined, measured and practical methods.  Is it more difficult and more work for Reputation Advocate?  Yes.  Do we impact lives by salvaging, restoring, and/or building Internet reputations for our clients?  Absolutely!

Take backlinks for an example.  Our clients have heard me say more than once: A backlink is not a backlink is not a backlink. They most emphatically do not want backlinks from adult entertainment, religious, political, or foreign sites.  Content that appears to be spam is of little help and it is of no interest to our client list.  In addition, when it comes to their Internet reputations, our clients are extremely concerned about the content of the websites that are found to rank high for them at the conclusion of a project.

I have spent three blog entries laying out the process of rebuilding an Internet reputation.  Do I want companies or businesses to call on Reputation Advocate for their online reputation management needs?  Of course!  Yet I write this final entry in our three-part series as a caution – a warning to choose very, very carefully the company with whom you will partner to manage your online reputation.

While it is said that people are innocent until proven guilty, Steven Wyer experienced first hand that the Internet has interrupted such long held notions of justice. As managing director of Reputation Advocate, an online reputation management company, Steven Wyer now helps others who have been slandered online as he was. Adding the title of published author to his string of professional accomplishments, Steven Wyer has written Violated Online. In the book he offers more than 50 specific tips on how the reader can better prepare for an unexpected online attack. For more information about how Reputation Advocate can help you repair your online reputation, call 888-229-0746 or go online to http://reputationadvocate.com 

19
Oct

The Alphabet Soup of Your Online Reputation, Part 2: Tactics of Online Reputation Management

As we discussed previously, if your company is in need of web promotion you will potentially contact a Search Engine Optimization company.  But if you have been the target of online slander, you will need to engage a Search Engine Reputation Management or Online Reputation Management company such as Reputation Advocate.  If that is the unfortunate situation that you find yourself in, you may be wondering how a Search Engine Reputation Management (SERM) or Online Reputation Management (ORM) company works.

Understand that when it comes to dealing with online slander, I can only speak from my own personal experience.  At Reputation Advocate, we typically take an aggressive approach regarding online slander.  In fact we are so aggressive in handling online slander for our clients that I would like to begin with a brief discussion on tactics.

The term tactic is derived from the military and warfare. (Are you beginning to see how aggressive our mindset is?)  The real time definition of tactic is a plan, procedure, or expedient for promoting a desired end or result. That means that the team at Reputation Advocate develops tactics, plans and procedures to suppress online slander.  However, it is important to understand that Reputation Advocate is not the only one using tactics in online slander.  Consider for a moment those individuals who write the slander.

In our years of experience in dealing with online slander and online reputation management, Reputation Advocate has seen countless anonymous posted comments that veer far from telling the truth about our clients.  Reputation Advocate has seen negative material from individuals pretending to be a customer of a business, but who are actually a former partner in the business, a competitor or even a jaded ex-lover.  In other words, those participating in online slander are often using their words as a tactic to move consumers away from the business or corporation.  In essence, they are lying to hurt someone who they feel has hurt them.  They are, in a manner lacking integrity, using a tactic.

So if those involved in online slander are using tactics, what form of tactics does the team at Reputation Advocate employ?  Our tactics are the strategically oriented plans that influence search results in such a way that the sites bearing online slander are ranked lower than other postings.  The end effect of these tactics is that Reputation Advocate suppresses the online slander.

Depending on an individual client’s situation, Reputation Advocate targets one or more specific search keywords.  Utilizing various online tools that include brand new sites, profiles, press releases, social media, forums, additional websites and blogs Reputation Advocate manages content while connecting all the material together in ways that have high authority with search engine algorithms.  This is just the warm up.

As I have already written, Reputation Advocate goes above and beyond in our procedures for suppressing online slander.  At a baseline for a project Reputation Advocate will, for just one keyword, develop a minimum of 3 websites, a minimum of 20 original and unique articles, a minimum of 50 social and profile sites, at least one widely syndicated press release and at least 5 blogs.  All of that, dealing with online slander, for just ONE keyword.  Then, for the same project, Reputation Advocate may target another keyword and begin the process all over again.  Remember, that is just the baseline.

Once Reputation Advocate has finished an online reputation repair project, it is absolutely crucial to remain vigilant.  Search engines are constantly changing how they index criteria, forcing search content to move around.  There’s not time or space in this blog to fully explain the complexity of the work we do to suppress online slander.

Internet reputation repair requires a company with the right experience in handling this critical, growing online issue. Successful online reputation management calls for a company like Reputation Advocate.

For more information about how Reputation Advocate can help you manage your online reputation, visit us online at http://reputationadvocate.com or call 888-229-0746.

27
Sep

The Alphabet Soup of Your Online Reputation, Part 1: SEO, SERM and ORM

Is there a difference between Search Engine Optimization and Search Engine Reputation Management?  Absolutely. In fact, Search Engine Optimization (SEO) and Search Engine Reputation Management (SERM) or Online Reputation Management (ORM), are as different as night and day.  Just as night and day contribute unique roles in our world, so do SEO and SERM.

Search Engine Optimization has an important part to play in the online world of reputation management – promotion.  Good SEO companies can push the presence of a brand new website on search engines to the very top of the list.  Search Engine Optimization companies take static space (like a billboard in the desert) and bring it to “Times Square” visibility on the web.  The idea is to build a positive online reputation.  But what happens when someone else makes that online reputation not so positive?  That’s where companies like Reputation Advocate enter the online reputation management stage.

SERM and ORM companies like Reputation Advocate track actions and opinions, report those actions and opinions, and then move swiftly to counteract negative actions and opinions in order to preserve or restore an online reputation.  (How we do that, I will cover in a later entry.)  Once a person understands this, it quickly becomes apparent that Search Engine Reputation Management and Online Reputation Management are completely different from SEO work and requires an entirely different toolbox and skill set.

SEO companies use third party sites and keywords to push readers to a main company website.  Search Engine Reputation Management companies use third party sites and keywords to improve positive search engine results in order to successfully restore an online reputation.  So a company may want SEO consultation to drive traffic to their site.  But when the traffic is suddenly stuck in a snarl of negative comments or online slander, they need help from a SERM company like Reputation Advocate to re-establish their online reputation.

Reputation Advocate has worked with many clients who hired a Search Engine Optimization company prior to contacting us for help in rebuilding their online reputation.  While the SEO company may have done a great job of pushing their site to the top of Google, the online slander was still highly visible.  Again, SEO companies have an important role in online reputation but that is not necessarily repairing an online reputation.

At Reputation Advocate we have a unique prescribed method to ensure that what a client wants seen about them and their online reputation, is seen.  It is extremely labor intensive.  It is extremely time consuming.  It is strategically oriented to the max!  In fact, at Reputation Advocate we go way overboard in comparison to many other companies who offer online reputation management and repair services.  We have seen the unfortunate results when there are shortcuts.

To give you an idea, when Reputation Advocate works with a client we often develop 15 websites, send out a minimum of 5 press releases and write up to 100 original articles.  (That’s just the beginning.)  It is a lot of writing and work, but we “bomb” the Internet with “all that is positive” about our client.  Reputation Advocate’s tried, tested and successful online reputation management strategy virtually “erases” the visibility of online slander.  (Again, I will write more on that in a later entry.)

In conclusion, as important and different as day and night or black and white are, so are Search Engine Optimization and Search Engine Reputation Management.  To promote an online presence, you may want SEO.  To defend and advocate for your online reputation, you need a SERM company like Reputation Advocate.

For more information about how Reputation Advocate can help you manage your online reputation, visit us online at http://reputationadvocate.com or call 888-229-0746.